When a young singer used United Airlines as a means of travel, traveling with him was his beloved guitar. During the flight his guitar very badly handled and cost him over $12,000 to restore it back to its original condition..
So instead of a complaint letter, the band "Sons of Maxwell" decided to post a music video about the experience and the destruction of his guitar it was aimed at United Airlines .
According to the BBC United Airlines Stock is down 180 Million dollars this only goes to prove that bad cutomer service costs you in the end.
I along with companies didn't realise how strong and influential the power of online media can be .
Media through press and TV on its own if a very powerful thing and can help the growth or demise of anything they please, but I think now with this new information business will be more aware.
When i came to work today I overhead some of my colleagues discussing the song and forwarding the youtube links to one another. Its amazing to see how something like this can spread so quickly the resources are so readily available through the internet.
Yes it is word of mouth, but now is is so easy to know what is going on socially and quickly check it out on the internet instead of having to read a newspaper or what the TV.
Most people in this modern era use the internet, people rely on it as a daily dose of gossip, if its not through the computer its on their blackberry or iphone.
I do wonder what society would do if they only had basic amenities would they be able to survive?
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