Run away baby

While watching TV, adverts hit and I found myself watching the a random advert on TV.
It's only a short 41 second advert where a couple are loading their car at a supermarket and have their young toddler in the trolley, before you know it turns into a run away trolley and in traveling down a road. The father runs after it tackling obstacles and just before the trolley hit the stairs he stops it!
When he turns around you see him holding a box of Kellog's Crunchy Nut, I was quite disappointed as should have realised it was a Crunchy Nut advert.

The only thing that bothered me about this is advert is that is it really saying that people should or do care more about a cereal than their own child? ( even though I know it would ever happen).

I thought their previous advert when it starts raining and the guy takes his laptop out his of bag to take shelter and save his Kellog's box was actually quite amusing, as you know have obsessive business people are over their laptops and would probably never happen!

I'm not so sure the best route was to use a baby, is just me or is the message they are trying to depict slight wrong?

Stop motion

The PEN story is a stop motion animation, OLUMPUS wrote :

This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. We hope you enjoy :-)

The reason I'm posting this is because I didn't really know what it is was, but I've noticed it has become increasingly popular advertising tool especially for large companies.
It's something that I now really want to try as it is so effective and you can use stop motion is many different ways.
I just need to dedicate myself to creating a meaningful stop motion production.

Below are a few other cool stop motion productions that caught my eye:

8 bit trip (music video):






PSP commercial

Yell.com 118 247

I'm currently working on a a placement with Yellow pages so I am always intrigued to see what new material they release.

When the new 118 247 advert was released I didn't know what to think.
I did a bit of research and found that it features Magic Trevor which is basically a character that shot to internet stardom by featuring on the weebl website.
See the link below to see some of his early stuff :

http://www.weebls-stuff.com/toons/magical+trevor/

IF you check out the youtube reviews I found people either absolutely love it totally hate iit!

I find it so very very clever, it may be annoying but annoyance sells as it gets in your head and gets your talking even if it may be negative, its a matter of gaining brand awareness which I think Yell achieves with this advert.

Did anyone else have this catchy tune in their head?

Life Flows better with Visa

Music

Artist

Don Thomas (Ian Parton remix)

Title

Come on Train

location Argentina
featuring Bill Shannon
(on crutches)

By Saatchi & Saatchi.

What an intelligent piece of communication, there's not much else I could say .
The advert is so clever, its entices the audience with an up beat feel, bringing out a childish side.
Unfortunately chatting to a few friends, they say they hate it, as it doesn't make sense,why would he be on crutches in the first place? Personally that's the reason I like it, as it's so random.
The music's accompaniment goes perfectly with the flow of the advert, it's the type of tune that when you here it you just want to hum along. My initial reaction was that I really want to give it a go.
I wish I had such genius!